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F&B Consulting · Singapore · Southeast Asia

YOUR
F&B
FIXED.

Costs bleeding. Growth stalled. Systems broken. These are not theories to us — we have lived every one of them. And fixed them.

26
Years in F&B
$1.4M
Loss → Breakeven
4
Countries Operated
BridgeX Consulting · Singapore · UEN 202603186C
Cost Bleeding? 成本失控?
Can't Scale? 扩张受阻?
No SOP? 缺乏系统?
Wrong Supplier Prices? 供应商报价偏高?
Want to Franchise? 想开加盟?
Entering SEA? 进军东南亚?
Staff Turnover? 员工流失?
P&L Not Moving? 盈亏停滞?
Cost Bleeding? 成本失控?
Can't Scale? 扩张受阻?
No SOP? 缺乏系统?
Wrong Supplier Prices? 供应商报价偏高?
Want to Franchise? 想开加盟?
Entering SEA? 进军东南亚?
Staff Turnover? 员工流失?
P&L Not Moving? 盈亏停滞?
Sound Familiar?

WE KNOW EXACTLY
WHERE IT HURTS

Before you call a consultant, you need to know they've actually been in your shoes. Every problem below is something we've solved — with real numbers to prove it.

📉

"My food cost keeps climbing and I don't know where it's leaking."

Most operators haven't benchmarked their supplier prices against the market in years. One audit usually reveals 8–15% in recoverable cost.

✦ We reduced one group's food cost from 39% → 31%
💸

"We haven't raised prices in years but our costs keep going up."

Price increases feel risky without the right data and timing. But staying flat is a slow bleed. We build the case — research, psychology, rollout plan.

✦ 5–8% reprice turned a $1.4M annual loss to breakeven
📋

"Everything depends on me. The moment I step away, things fall apart."

This is a systems problem, not a people problem. Without SOPs, your business is built on you — not on a process. We change that.

✦ SOP systems deployed across 33-outlet Singapore brand
🌏

"I want to expand into Malaysia or Indonesia but I don't know where to start."

Market entry without local networks is expensive and slow. We have established relationships with premium mall groups, hotel operators and F&B investors across SEA.

✦ Secured Pavilion KL flagship agreement & Indonesia 5-star hotel partnerships
🔗

"I have a good concept. I want to franchise but don't have the capital."

Traditional franchising is capital-heavy. Micro-franchising grows your brand through franchisee capital — we match you with investors and handle the full setup.

✦ Zero-capital expansion model deployed across multiple SEA markets
Explore Micro-Franchise Program →
⚠️

"One of my outlets is losing money every month. I don't know whether to fix it or close it."

Sometimes the best decision is a structured exit. Knowing when to stop bleeding is as important as knowing how to grow. We've made this call before.

✦ One exit decision saved SGD 300,000+ in projected losses
26
Years operating F&B across Singapore, Malaysia, Indonesia & USA
$1.4M
Annual loss reversed to breakeven — one brand, one year
12%
Food cost reduction locked in through supplier renegotiation — SGD 30K saved monthly
33+
Outlets simultaneously managed and turned around across Singapore
Tony Liew — Founder, BridgeX Consulting
26
Yrs F&B
Why Trust Us

Every recommendation comes from someone who has
actually done it.

Tony Liew has 26 years of F&B experience across Singapore, Malaysia, Indonesia and the USA. He has managed a restaurant with USD 8.4M annual revenue, reversed a multi-million dollar loss, negotiated out of failing leases, and launched brands in four countries.

He is currently Vice Chairman of SE Business Club and Business Consultant to the International Chef Club — bringing both operational depth and a high-calibre regional network to every engagement.

Dr. Chua Chee Lay
Cultural & AI Education
Former language tutor to Singapore state leaders; President of Asia AI Association.
Dr. John Chia
Medical & Institutional
Senior Oncologist at Mt Elizabeth Novena; Expert in complex institutional networks.
Arthur Yap
Legal & Dispute Resolution
Head of Litigation at Oaks Legal LLC; SIAC IP Arbitrator.

"Most consultants hand you a report. I hand you a plan — and stay until it works."

— Tony Liew, Founder, BridgeX Consulting
Experience forged across these organisations
MARINA BAY SANDS
Singapore · 7 Years
CRYSTAL JADE
USA & Singapore · 2009–2015
POLAR PUFFS
33 Outlets · Singapore
WESTERN MAHUA
150+ Outlets · SEA Expansion

REAL
RESULTS.
NO FLUFF.

Every figure below is from a real project. Not projections. Not industry averages. Decisions made under pressure, with real money on the line.

Cost Restructure

Supplier Renegotiation Across 150+ Outlet Group

A regional restaurant group with 5 brands was overpaying suppliers. After full procurement audit and renegotiation across SG, MY and ID — SGD 30,000 monthly savings locked in immediately.

39% 31% Food Cost
Full Turnaround

$1.4M Annual Loss to Breakeven — 33 Outlets

A Singapore brand managing 33 outlets had not raised prices in 4 years. Market research-backed repricing of 5–8% combined with operational restructuring reversed a $1.4M annual loss.

-$1.4M $0 Annual Loss
Strategic Exit

One Decision. SGD 300,000+ in Losses Stopped.

An outlet losing SGD 60,000 per month with no recovery path. A structured landlord negotiation and exit stopped the bleed — protecting the wider business.

-$60K/mo $300K Saved

WHAT WE
DELIVER

Not a report. Not a deck. A working system from day one.

01
Micro-Franchise Incubation
Zero-capital brand expansion · Investor matching · Full turnkey opening package
02
Operations Audit & Turnaround
Cost diagnosis · Supplier benchmarking · 30-day action plan
03
SOP Development & Training
FOH/BOH standardization · HACCP · Reduce owner dependency
04
SEA Market Entry & Expansion
Singapore · Malaysia · Indonesia · Network access · Local compliance
05
Compliance & Regulatory Readiness
NEA · SFA · MUIS · Audit preparation · Full documentation
06
KPI & Reporting Systems
Custom dashboards · Weekly review cadence · Management accountability
The Process

HOW WE WORK

01
15-Min Scope Call
No pitch. No pressure. We listen to your situation and tell you honestly whether and how we can help.
02
On-Site Diagnosis
We come to your operation. We look at your numbers, your kitchen, your team. Real eyes on the real problem.
03
Action Plan, Not a Report
You receive a prioritised action plan — not a 50-page document. Clear next steps, assigned owners, measurable targets.
04
Execution & Follow-Through
We don't disappear after delivery. We stay involved until the numbers move — because strategy only counts when it executes.
What Clients Say

RESULTS SPEAK.
SO DO OUR CLIENTS.

"

Tony does not give you a report and disappear. He stays until the numbers actually move. Our food cost dropped 8 percentage points in under 3 months.

F&B Operator
Singapore · Multi-outlet Group
"

We had been afraid to raise prices for 3 years. Tony walked us through the data, the timing, and the communication. We raised prices and did not lose a single regular.

Café Owner
Singapore · 6 Outlets
"

Most consultants understand F&B from the outside. Tony has run the kitchen, managed the floor, and sat with the landlord. That difference shows in every conversation.

Restaurant Group Director
Malaysia · Regional Expansion
About Our Fees

Every engagement is scoped to your specific situation.

There is no standard price list — because no two operations are in the same position. The first 15-minute call is free. From there, we scope the work together and you know the full cost before anything starts.

Start Free Call →
Weekly Intelligence

F&B INTELLIGENCE
FROM THE FIELD.

Every week, Tony Liew publishes what is actually moving in Singapore and Southeast Asia F&B — no theory, straight from 26 years of operations.

View All Reports → Subscribe Free →
Latest · Vol. 2
15 Jun 2026

周期换代下的「跨境套利」与能耗硬对赌:马新双城央厨运营与AI盛夏节能

Read Online →
Start Here

LET'S
TALK
RESULTS.

First conversation is a free 15-minute call. No pitch, no pressure — just a clear view of your situation and whether we're the right fit.

WhatsApp
+65 9445 4566
Email
Tonyliew@bridgex.sg
Office
68 Circular Road, #02-01
Singapore 049422
Languages
English · Mandarin · Bahasa Malaysia
Response
Within 24 hours